The choice of Sicily as the operating base for the + 39 challenge was born from social reasons rather than sporting ones.
If on the one hand it is true that a sea had to be chosen, plus a city with right up-to-date medical-sporting facilities, on the other hand, it is also certain that Italy boasts many other locations with these characteristics.
The choice of Sicily was determined by careful analysis of the territory, its characteristics, the quality and potential of a population which takes lessons from no one in terms of hospitality.
Today, months after making our decision, we confess to have been won over not only by the warmth and passion of Sicilians, but also by their professionalism, and by willingness to participate in a project that only partly represents a sporting endeavour.
Today, we too can proudly feel to be a little Sicilian, contaminated by the enthusiasm and will to endeavour of a territory unique in the world. These are the considerations that make Sicily's sailing vocation and its climatic characteristics similar to those of Valencia - venue of the 2007 America's Cup - take the back seat.
It is not by chance therefore that the boat to compete at Valencia will be built in Sicily.
After choosing Sicily and Palermo as our base camp, one of our main objectives was to root our presence in the territory, to become part of it. To breath the same air and to live looking through the same eyes as Sicilians. This is why this summer we chose to associate our name with the culturally most representative event representing Palermo, both in its natural city context and that of the rest of Italy.
We created territorial marketing synergy with Palermo City Council, by sponsoring "Kals'art", a cultural initiative combined with the social recovery and valorisation of one of the symbol districts of the city, that not by chance overlooks the sea. Also, to complete the territorial penetration - and without ignoring the national and international perspective distinguishing our project - we have sponsored Palermo football club, back in "Serie A" (the First Division) after more than thirty years. The first example of sports marketing using another sporting discipline as a communication vehicle. Via football and what Palermo represents in Sicilian and national football, we have placed the + 39 class in the most visible dimension possible.
Furthermore, out of respect for sporting ethics, we wanted to make our training boats - anchored at Marina di Villa Igiea, another symbolic place of the city - available to the youngsters of the Palermo sailing club schools, so as to transmit the spirit that drives our adventure to them.